Reser’s Fine Foods 75th Anniversary Branding
Over the years, I’ve created, directed and managed a wide range of visual projects for the Reser’s brand from national campaign graphics to NASCAR and new package conceptual design. So when the time came to show up for the 75th anniversary branding, I was all in.
Scope of this project includes:
– 75th anniversary logo concept and creation
-Logo usage guide
– Vehicle concept wrap design
– In-store retail signage
– Apparel
– photo op backdrop walls,
– packaging design and more
THE CONCEPT ART:
Before we finalized the official logo shown above, we explored a very large collection of conceptual artwork.
FINAL BRANDING IN USE:
Screenshot
