Reser’s Fine Foods 75th Anniversary Branding
Over the years, I’ve created, directed and managed a wide range of products for the Reser’s brand. So when the time came to show up for the 75th anniversary branding,
I was ALL IN.
From multiple renditions of the anniversary logo to whole package take overs, Reser’s and the branding team went all out!
Scope of this project includes:
– Design and logo concept and creation
– 75th collateral
– Vehicle concept wrap design
– In-store retail signage
– hard goods such as apparel, photo backdrops, packaging design and more
THE CONCEPT ART:
Before we finalized the official logo shown above, we explored a very large collection of conceptual artwork.
FINAL BRANDING IN USE:
Screenshot
